SilentManager Newsletter, April 2009

Happy Easter! We thought as harsh financial times have hit us all, and we are all tired of the words ‘credit crunch’ you would be pleased to hear that the popularity of fantasy games has not faltered, in fact it continues to rocket.

So, alongside updating you all with the latest news and new developments within the fantasy games industry, let’s show you ways in which your business can benefit from this.

SILENTMANAGER latest update

NEW Product launch - Fantasy Superbikes makes the start of the 2009 motor season a particularly exciting one for us.

Not forgetting the current launches of Fantasy F1 and MotoGP there is no doubt that there is mass appeal to be tapped into from both sides of the track.

NEW Product launch – Tipping

Tipping, a great ‘prediction game,’ simply win points based on a successful prediction – win, loose or draw.

It works alongside any sporting campaign and CHEAPER than all of other fantasy products. The easy concept makes it a friendly usability inter-face to engage a wide variety of audiences.

Tipping is massive for Australian and South Asian markets and becoming increasingly popular in the UK. For more information contact your account manager.

Rugby News

What with Rugby already dominating the 2009 sporting calendar with the Six Nations tournament, British & Irish Lions Tour, and SUPER-14’s season now in action we are pleased to announce we are working with 3 national rugby unions which include:

• Australian Rugby Union
• New Zealand Rugby Union
• Irish Rugby Union

Fantasy Premier League Football!

As the season begins to round up, could the 2009/2010 season be a marketing opportunity for you?

• Cost effective – 10 month campaign, users engaged for duration of season
• Full Branding
• Data capture
• Success related pricing structure – cost per active user

Ultimately, football is always the ‘fans favourite,’ a guaranteed successful campaign – especially given the fact that we have a World Cup around the corner!

NEW! Facebook application to promote your game

If you were not already aware, we now have our own Facebook application which integrates fantasy game content with facebook.

This has been implemented with the objective of increasing awareness of our client’s fantasy games amongst existing social networking communities.

• 1 in 8 minutes spent online is on social networks *

• 20% of time spent in social networks is spent within social applications *

• If social applications were a brand, it would be the 8th largest in the UK by time spent online **

*Alex Burmaster, European Internet Analyst at Nielsen / Net Ratings
** Ramu Yalamanchi, CEO of Hi5

Currently already this has been successfully implemented by Virgin Media Fantasy Football, Independent Fantasy Rugby and ESPN Star Fantasy Football.

Want to up your game too? Speak to your account manager.

Spring into action; we will show you how you can turn any sporting event on the 2009 calendar into a measurable investment. Big for summer 2009;

• Rugby Lions Tour
• Cycling Tour de France June / July
• Cricket The Ashes
• Tennis French Open or Wimbledon

Get in touch with your dedicated account manager for more information. Whether you are existing client or not we’d love to hear from you.

Tel: +44 (0) 1273 682 277

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